Research and Markets: South African Brand Report: Consumers of Bottled Wine.

DUBLIN -- Research and Markets

(http://www.researchandmarkets.com/research/d82846/south_african_bran)

has announced the addition of the "South African Brand Report:

Consumers of Bottled Wine" report to their offering.

This report examines the table wine in bottle segment of the South

African market.



It answers the questions:



* Who are the users of table wine in bottles?



* What brands are they using?



* How do I communicate with them?



It provides a comprehensive profile of the entire table wine in

bottle segment, as well as a detailed segmentation by brand, namely:

Autumn Harvest; Cellar Cask; Drostdy-Hof; Four Cousins; Graca;

Grunberger; KWV; Nederburg; Robertson Winery.



It examines in detail the demographics, lifestyle, media

consumption and cellphone and Internet usage of the table wine in bottle

segment by brand, making it a vital reference report for anyone wanting

to understand this segment of the market.



Key features of the report: 63 page report with 70+ charts, graphs,

tables. Also containing insights and analysis in comment boxes.



Key Topics Covered:



1. Global and South African Wine Insights



1.1. Global Wine Market: Production Trends



1.2. Global Wine Market: Consumption Trends



1.3. South African Wine Market: Background



1.4. South African Wine Market: Current Overview



2. Profile of Bottled Wine Users and Non-Users (2008)



2.1. Consumers of Table Wine In Bottle: Overview: Total adult

population (2005-2008); Total table wine in bottle user segment

(2005-2008); Usage Overview (2005-2008)

2.2. LSM Group: 1-4; 5-6; 7-8; 9-10



2.3. Gender: Male; Female



2.4. Age: 16-19; 20-24, 25-34, 35-44, 45-49, 50-54, 55-64, 65+



2.5. Lifestage: At home singles; Starting-out singles; Couples;

Parents; Single parents



2.6. Population Group: Black; White; Coloured; Indian



2.7. Home Language: English, isiZulu, isiXhosa, isiNdebele,

Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga



2.8. Province: Western Cape; Northern Cape; Eastern Cape;

KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West



3.Market and Brand Trends (2008)



3.1. Average Annual Household Expenditure on Wine (2006) by LSM:

1-4; 5-6; 7-8; 9-10



3.2. Consumer Trends 2006-2008: Race Black; White; Coloured; Indian



3.3. Consumer Trends 2006-2008: Home Language: English, isiZulu,

isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana,

Tshivenda and Xitsonga



3.4. Brand Penetration: 2005-2008



3.5. Brand Market Penetration: : The table wine in bottle segment

has been further segmented by brand: Autumn Harvest; Cellar Cask;

Drostdy-Hof; Four Cousins; Graca; Grunberger; KWV; Nederburg; Robertson

Winery



4. Demographic Profile of Segments (2008)



4.1. LSM Profile: Brand profile and brand share of each brand by

LSM group



4.2. Gender Profile: Brand and brand share of each brand by gender



4.3. Age Profile: Brand Profile and brand share of each brand by

age



4.4. Lifestage Profile: Brand profile and brand share of each brand

by lifestage



4.5. Population Group: Brand profile and brand share of each brand

by population group



4.6. Home Language: Brand Profile ad brand share of each brand by

home language



4.7. Province Profile: Brand Profile and brand share of each brand

by province



5. Lifestyle (2008)



5.1. Cellphone Ownership: Cellphone ownership by brand



5.2. Payment Mechanism: Payment Mechanism brand



5.3. Make of Cellphone: Cellphone brands by segment brand



5.4. Cellular Network Provider: Cellular network provider by brand



5.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand



5.6. Internet Access (Past 7 Days): Internet access in past seven

days by brand



5.7. Internet Activities: Online Purchases: Internet purchases by

brand



5.8. Financial Institutions: Financial institutions by brand



5.9. Sports Interests: Sports interested in by segment brand



5.10. Favourite Music: Favourite music types by brand



5.11. Frequency of cinema visits: Frequency of cinema visits in

average four weeks by brand



6. Media (2008)



6.1. Newspaper readership: Top three daily and weekly newspapers by

brand



6.2. Magazine readership: Top three weekly and monthly magazines by

brand



6.3. Free Magazine readership: Top three free magazine readership

by brand



6.4. TV channels: Top three TV channels by brand



6.5. TV channels via DStv: Top three TV channels via DStv by brand



6.6. Radio Stations: Top three radio stations by brand



Companies Mentioned:



* Autumn Harvest



* Cellar Cask



* Drostdy-Hof



* Four Cousins



* Graca



* Grunberger



* KWV



* Nederburg



* Robertson Winery



For more information visit

http://www.researchandmarkets.com/research/d82846/south_african_bran